A dreamy bikini collection is an essential part of any staycay or vacay! Having one bikini per day on holiday is just essential... isn’t it?! Whether you’re spending your summer staycation camping on the coastline, or you’re jetting off, we’re hoping your summer is filled with good times and tan lines! But, with endless choice on swimwear, and beautiful brands popping up left right and centre, we’ve made your job a little easier and scoured the internet for the brands that get the WooWoo approval.
APOLLO SWIM - ethically made teeny bikinis, made in the UK. As seen in British Vogue. Okay, we’re in!
Designed for minimal coverage, these bikinis are the one for trying to top up your tan to avoid layering on the St. Moriz in the summer months (nobody really likes the smell of false tan, do they?!). We love the animal print which would be great for a wild one at Ocean Beach with the gals, once restrictions are lifted of course. Their Instagram page gives us serious beach babe vibes - you can follow them at @apolloswimwear. Sign up and get 10% off your first order (around £50 per bikini set).
Wolfe Bay - influencer style bikinis
We’re loving the embellished bikinis on Wolfe Bay - perfect for sipping a frozen daiquiri by the pool. Sometimes, you really do need to get too glam to give a damn. What’s more, Wolfe Bay has started a new mental health/charity collection, with all profits made from the items going to a different charity each week. The first charity is MIND. (It’s £35 for the pictured bikini - which is a great price!).
Stay Wild Swim - a premium swimwear brand made from regenerated ocean plastic, based in London.
Designed to flatter all women, the pieces have a purpose, with every element considering people and the planet. The pieces are crafted from ECONYL® regenerated nylon which is a smart techno-fabric made from ocean and landfill nylon waste such as fishing nets, industrial plastic, and other discarded fabric scraps. It has the same qualities as a brand new nylon and can be regenerated again and again! This is a seriously cool brand - they even do open casting calls so they get to meet their community, and see their pieces on a variety of ages, and bodies. With dreamy colour palettes and fits, this is a worthy investment at £70 per bottom or bikini top and £160-£170 for a one-piece.
Moana Bikini - for the colour lovers
If you’re somebody who shies away from the nudes (in your wardrobe *wink*), and you prefer to wear bright and bold, then this is the brand for you. The Moana Out Of Office campaign sends us tropical vibes all day long - think Bali / Thailand, and the dreamy snaps you could get in these amazing bikinis.
“We’re just out here chasing waterfalls, empty beaches, blue lagoons, and lush jungles… We’re loving life and loving ourselves in this beautiful, vibrant, diverse, amazing new collection!” - we’re digging the vibrant prints and patterns. At around £80 per set, they're a little pricier, but nobody else will be wearing it - result! They also go from bra size A-B to E-F and bottom sizes 6-9 - 16-18 with a variety of bottom fits from cheeky to high waisted.
ASOS’s own-brand crinkle bikinis are minimalist and ooze style. The material is stretchy, flattering and they come in a variety of fits - bandeau tops, fuller bust, hipsters, high waisted, and in a rainbow of colours. Either stick with matchy-matchy, or go wild with mix and match! The style is similar to the dreamy Hunza-G swimwear (£135 per set), however, with ASOS you’re looking at just £28. A style steal.
Bayu The Label - Bayu meaning powerful in Balinese. It gives you the power to love yourself, the power to be sexy.
We’re swooning over the colour palette, styles and fits at Bayu The Label. Add a cheeky retro filter and you’re transported back to babe’in in the '80s or ’90s. Pair with some chunky gold jewellery and rock the Miami mood. Again at around £85 per set, they’re more expensive than your usual fast fashion brands, but oh so worth it!
Bikini Dolls - a brand that started as a style and aesthetic blog, now making bikinis to celebrate the female form
“I created the Instagram blog @bikinidolls as an ode to the feminine figure and the season’s paramount fashion element, swimwear. Through BIKINI DOLLS, I always tried to inspire by showcasing unique, beautiful women’s swimsuits, from the cutest, flattering monochrome bikini to the most extravagant prints and fabrics. And your love all those years has been overwhelming!”
With Bikini Dolls, think effortless, chic swimwear. This velvet bikini is actually the material of fairy tales, as described on their site - but we completely agree! Ruched all around with frill edges for a heavenly beach look. Pretty in pink was made for this bikini set, priced at £72.