We’re a team of women who don’t beat around the bush when it comes
to intimate care, or as we prefer to call it: care down there.

We’re into vaginas (yes, we use the v word) and we’re
into sex (as long as it’s fun, consensual and healthy).

We were unhappy with the way female
care products were presented to us.

We felt that ‘feminine care’ was lacking a place to be bold and open so we launched our all natural range
of fun and fearless care down there products to add a bit of va va voom to the ‘feminine care’ aisle.

Designed to display, we’ve got cleansers, refreshers, soothers and sliders to help you value your vagina and
in turn approach sex with high standards for health, pleasure and hygiene. We’re giving the finger to the
female sexuality taboo and creating a world where you can proudly love, groom and talk about your vagina.

Safe for intimate use

Dermatology Tested

Cruelty Free

Locally Produced

paraben Free

Gently scented


Based on 405 reviews


Lucy's mantra has always been 'it needs to be fun' - from the products, to the
communications and of course, the team. The core team are five women who boss it
all day from couches, cafes and coworking spaces (a la Carrie Bradshaw).

Believe it or not the team have only ever all been in the same room on one occasion. A mix of
singles, mothers, glam girls and meme queens (a modern day Sporty, Baby, Posh, Ginger and
Scary) means WooWoo covers all bases and gets the tone right. Talking about sex educationally
doesn't have to be serious. Funny oversharing (think older big sis vibes) really helps women open
up about taboo topics like sex.


Our founder Lucy, who found herself single and back on the dating market after a very long relationship, was shocked to discover that the topic of women’s sexuality was still a taboo.

She was having none of it and set out to create a range of products women would be proud to have on-show in their bathroom, ready-to-go on their bedside table, and in their clutch on a night out She invented all the formulations to solve problems hang ups in a safe and effective way. Her favourite product? I love Tame It!

As single mum with two kids, working full time I’d gone back to shaving but got awful ingrowing hairs so I invented something better!

A day in the life of our PR Manager

Our PR manager Gemma spends her days spreading the good word in the media about WooWoo’s mission and products, leading the charge on our awareness campaigns, and figuring out novel ways with Jade and Vanessa to keep our fans entertained with fun collaborations and events.

A day in the life of our digital marketing manager

“The thing you’ll probably be most interested in, is social media management and social campaigns - all tweets, Facebook posts, and Instagram posts are from me (heeeey)! I love sharing things that will make you smile / laugh, and things that make you feel empowered bissssh. I also write blogs, send out our weekly newsletter (The Lust List), and look at other fun ways we can communicate with you! I arrange giveaways and competitions, and work behind the scenes to get WooWoo out there as much as possible.

To any of our fans who regularly support us on social, I see you! We’re building a community, and I love seeing your interactions, so keep ‘em coming.✨”

A day in the life of our influencer manager

Relationships are key for our Influencer Manager Vanessa who spends most of her days talking all things WooWoo with global influencers.

“Building a global girl boss community is the best job ever! I love connecting with talent to create social content for the brand and seeing the crazy results which come out. I also work on press and influencer events and campaigns, have you seen our Rider's Club?”

A day in the life of our customer services angel

"I have worked for WooWoo for around 5 months, I love being part of an all female team that deals in all female products! I deal with the customer services side of WooWoo which means answering all the queries and questions (or at least trying too!) The average day for me working for WooWoo is a dream and I work from home with my french bulldog Polly sat next to me!"

A day in the life of our Designer

From ‘how to put on a condom’ instruction guides, social media content, packaging design and horoscope sex poisition illustrations there is never a dull day for our graphic designer who works from a co-working space in Brussels.


Care down there shouldn’t be a big hoo-ha. We need to make space amongst the charcoal face masks, highlights and nail art and get down low with the self care regimes... after all it’s where the good stuff happens.

Care down there isn’t just what products you use or how you maintain your lady garden. Care down there is all about the value you place on your vagina (or as Madonna calls it your ‘temple of learning’).

Positive female sexuality starts with being happy and healthy down below. Your lady-bits are precious and should be treated as such, they are amazing, unique and go through a lot in this life!

Based on 405 reviews


We’re most confident when we feel good in our skin, which is why our health, self-care and pleasure range is designed to support you on your journey of feelin’ good in womanhood.

We’ve carefully selected clean and natural ingredients that will help you feel ready to tackle the world and any accompanying bullshit - like Beyoncé here. In our range you’ll find soothing and natural oils as well as dermatologically tested, natural ingredients suitable for all over use but most importantly, for intimate use. We only want the best for your most delicate skin. We want you to feel empowered - not only by our unapologetic packaging (femcare should not be shamed), but also by our gentle ingredients list. Lady gardens are precious and deserve to be treated as such. They go through A LOT in this life and we believe every woman deserves to feel like Beyoncé. So sprinkle that self-love around like confetti, and pamper that peach.


We use Chamomile in our Chamomile Intimate Wipes (that just so happen to be pH balanced and biodegradable too!) and our Saddle Sore! Soothing Balm, a firm favourite amongst our customers (hailed a saviour in a tub!).

Chamomile has been used in traditional medicine for thousands of years and is known for its many health benefits which include calming skin irritation and healing damaged skin.

Aloe Vera

Used in all of our products, Aloe Vera is well-known for its catalogue of benefits.

Aloe Vera contains Vitamin A that speeds up healing, prevents breakouts and supports the skin's immune system. It’s loaded worth Vitamin C that aids in your skin’s natural regeneration process, which helps your body repair damaged skin cells. It also contains anti-inflammatory properties for soothing skin, and promoting skin repair.

Jojaba Oil & Shea Butter

Used in our Intimate Lightening Cream (for if you fancy changing your ringtone).

Jojoba oil is a non-greasy texture that is easily absorbed, it has been called the “miracle oil” for softening skin and is beneficial for all skin types. Shea butter has high concentrations of fatty

acids and vitamins, which makes it an ideal skincare ingredient for softening skin. It also has anti-inflammatory and healing properties. Using shea butter on your body can tone and soothe skin.

Cranberry Extract

We use cranberry extract in our Refreshing Intimate Wipes (available in packs of 12 or 20), and our Cranberry Cleanse - a skincare community favourite.

Cranberry is widely recognised for its help in managing nasty UTI’s. Cranberries fight free radicals that can cause wrinkles, and it keeps your skin moisturised. For centuries, cranberries have been valued for the medicinal, antioxidant properties and anti-ageing benefits - which is why we love it. Not to mention it smells gorgeous too!

Japanese Honeysuckle

We use these in our Arousal Boosting Lube to keep things slippin’ and slidin’ (as we say, the wetter the better!)

Honeysuckle comes with it’s legends of love - in Victorian gardens, it signified happiness and affection and was said to promote a sweet life filled with romance (well, hello lube essential). It’s also know to act as an anti-bacterial, so it can serve as a natural cleanser too, which is great for skin care. It happens to have a super unique benefit: it is an effective natural preservative, which is why it has become the go-to for many organic plant-based skin care brands, thanks to its natural derivation process and non-toxic chemical profile.

Rosehip Oil

We use Rosehip Oil in our Saddle Sore! Soothing Balm to prevent and treat the dreaded chafe.

Rosehip oil is pressed from the fruit and seeds of the rose plant, which is why it is so deliciously good for your skin. Since ancient times, it has been praised for its valuable healing benefits; it is loaded with skin-nourishing vitamins and essential fatty acids. The many fatty acids in rosehip oil, make it the ideal choice for hydrating irritated skin. The skin easily absorbs this oil, allowing its powerful antioxidants to travel deep into the skin’s layers.

Care down there

pH Balanced Pleasure, Pamper & Protect Products.

Sourced from nature to be better for you and better for the planet.

4.5 Rating - 4161 Reviews

Happy packaging

We avoid using petrochemicals that are harmful to the planet and the packaging for our creams and balms (not including Tame it!) are produced using material from the sugar cane plant, which is a renewable resource that can be recycled.

We are recruiting an eco-packaging specialist to help us find suitable alternative for the plastic caps and looking at using ocean recovered plastic. Our wipes are 100% cellulose thus plastic free and biodegradable and can be flushed one a time.

nearly all vegan

All of our products except for Tame It! Intimate Hair Removal (which contains hydrolised silk proteins) are vegan. As part of our commitment to the environment (and due to popular to demand) we've been working on a new formula to keep our Tame it! silky smooth without using the hydrolysed silk proteins.

As of Summer you can be smooth as dolphin's nose and sleep well in the knowledge that no more silk worm cocoons will have been used to make our popular Tame it! product!

no harmful chemicals

Our whole range is paraben free. While you’ve definitely heard the term before, you’re probably wondering what it actually entails and why it's important. Parabens are widely used in skincare and beauty products to pro-long shelf life. They are a type of preservative that prevent the ingredients in the product from growing mould or developing bacteria.

While that sounds like a good thing, parabens are a chemical compound and can be harmful to your body and have been linked to disrupting hormone function, as it i s able to mimic oestrogen – a key hormone for your femininity and your woo woo!

Intimate Hair Removal Cream


Fancy feeling as smooth as a dolphin? With our award-winning hair removal cream, you can! Wave goodbye to razors, rashes, and ingrown hairs with Tame It!

Simply apply our in-shower hair removal cream to your bikini line, undercarriage, legs or bum and wait 3-6 minutes for the magic to happen (WOO!). Whatever style you rock, this easy-to-use, pain-free alternative to waxing will give you silky smooth results in the privacy of your own bathroom.

Based on 405 reviews